“Siobhan is amazing, very professional, a great communicator and also very sensitive to the issues for a family in relation to selling a home. We felt completely safe with Siobhan, she provided excellent guidance throughout the whole process and made a difficult decision to sell our beautiful family home so much easier. We are very happy and grateful with the outcome and would not hesitate to recommend Siobhan or use her services again for the sale or purchase of property.”
Siobhan Cowell is the Director and Principal of Principal Property, a boutique agency built around hands-on service and consistent results. With over a decade in real estate, she has developed a reputation for managing the full sales process with precision, from initial advice through to settlement. Her experience extends beyond agency work, with a practical background in buying, renovating and developing property.
Based in Sandgate for more than 20 years, Siobhan has a clear understanding of the 4017 market and how to position property to achieve strong outcomes. She has worked across a range of market conditions and brings a steady, informed approach to pricing, negotiation and deal structure. Clients value her ability to read the market and adjust strategy when needed.
Her business is intentionally structured to avoid volume-driven sales. Instead, she works closely with a smaller number of clients, providing direct communication and detailed guidance at every stage. This approach allows her to stay across every aspect of a campaign and respond quickly as conditions change.
Siobhan is known for being straightforward, reliable and focused on her clients’ best interests. She prioritises clear advice and transparency, helping clients make informed decisions without pressure. The result is a process that runs smoothly and outcomes that reflect careful planning and strong execution.